If you are a Michigan business owner considering a new website or redesigning your existing website, you will find there are many options these days.
For those who are on a limited budget there are many DIY tools available or if you don’t have the time, you can hire a professional web design company. Before making a decision as which approach to take for your business, ask yourself the following questions.
How Much is Your Time Worth?
The benefit of using a website builder to create your own website is that you will save money by building it yourself. However you must be prepared to put in a significant amount of time to create a professional looking site. There are many different types of DIY website tools and templates and some advertise that a website can be created in minutes. This may be true, but if you are able to put together a site in minutes, it may not look as polished as your competitors’ sites. This would bring us to our next question, What is your design expectation?
What is Your Design Expectation?
How important is design to you? Are you simply looking to create a presence with no concerns about the aesthetics? Again, there are some DIY builders that take very little time to configure. They will not cost you much of your time but the website will look exactly like that – this site took us about 5 minutes to put together.
You could spend a little more time and use an advanced template with more options and functionality if you are willing to spend the time.
If you need a professional website that really makes a statement and you do not have the time or the technical experience, hiring a web design company would be the best decision for your business.
What is Your Experience Level?
Maybe you are considering a DIY website and you have time to invest in a template with more advanced features. Keep in mind that some of these advanced templates will require you to have some level of web design or coding experience. You may also find that if you have questions, technical support may be limited to online chat or emailing back and forth with a 24 hour or longer response time.
Is Search Engine Optimization a Priority?
Finally, what are your expectations for search engine optimization? How important to you is it that people are able to find your site on Google by typing in certain products or services?
With a DIY website template, people might be able to find your site by typing in your company name, but this limits visitors to only those who have heard about you offline. For example, a business card or word of mouth.
If you would like to bring traffic to your site from online searchers typing in keywords for services that you offer, you may want to consider hiring a web design company specializing in SEO and internet marketing.
Hire a Michigan Web Design Company or Use DIY Website Builders ?
Here is the takeaway. There are many options out there for website design. The benefit of a DIY website is that you save money up front. But having a “so-so” website that is not optimized for Google search may cost you more money in the long run if it doesn’t generate leads.
If you need a website that gives you a competitive edge, is mobile friendly and ranks well on Google, call Spyder Byte Media today at: 586-260-1344 We are the web design and SEO experts!
Also, be sure to take a look at our web design portfolio.