5 Ways YouTube Marketing Can Help Your Business
1. Create brand awareness
Similar to traditional television ads, YouTube Marketing can help your business by increasing overall brand awareness.
In fact online advertisements may be even more effective than TV ads. A recent Milward Brown study found that online advertisements resulted in 82% brand awareness while similar TV ads only led to 54%.
Be sure to have content that is entertaining and informative to capture your viewer’s attention. Remember you are trying to make your audience aware of your brand, so your video should have content that represents your company. This way the next time a viewer sees your logo somewhere, they will associate your brand with it.
2. Product Advertising
Another way YouTube can help your business is by highlighting an individual product. Be careful not to be too pushy or “salesy”. Try to think of an entertaining or informative video that sells your product in a discrete way. One favorite example is Blendtec Blenders. They had a series of videos “Will it Blend” that demonstrated their blender destroying iPhones, iPads and other items you wouldn’t dream of blending. This worked because it got viewers’ attention and sold their blenders without using a drab, overused sales pitch.
3. Product Support
You can see how you can generate new customers and create brand awareness with video marketing. But you can use YouTube for your business even after a sale is made by providing support to customers. Think of frequently asked questions and problems that people experience, create a series of videos demonstrating solutions, and upload them to YouTube.
Not only will your customer appreciate the available information, you will appreciate not paying your employees to answer the same questions over and over.
4. Employee Communications & Product Training
Introducing new products requires training your staff on how to use it and how to sell it. Instead of holding multiple training meetings to meet everyone’s schedules. Create a video once and upload it to YouTube for employees to watch when it is convenient. More and more companies are using this method to distribute all types of information. YouTube Marketing can help your small business save time and money.
YouTube Marketing can even help you find new employees. Post a video of your company’s welcome message and link this video to any other recruiting materials you may have.
Ready to Use YouTube Marketing to Help Your Small Business?
Russ Cuthrell is a Michigan SEO Expert and Social Media Marketer with over 24 years of experience in the Information Technology space. He is the owner of Spyder Byte Media, Inc., a Michigan Website Design company located in Shelby Township, Michigan. He has helped hundreds of clients with YouTube Marketing and social media marketing to increase sales for their Michigan small business.