How Michigan Businesses Can Increase Search Engine Rankings
Many Michigan business owners want to know how they can increase their search engine rankings. Unfortunately there is no simple answer or magic formula. Depending on how competitive your market is, it may take anywhere from weeks to years to see significant results and in today’s fast paced, instant gratification world, this can be hard for people to understand.
Increasing your organic search engine rankings involves time, effort, dedication, and patience. Some people get frustrated because they make one change or tweak to the SEO and they don’t see changes right away. They are checking the search results the next day, thinking, “Did it work yet?, Where’s my site?” Business owners should know that changes, might take weeks to start affecting their Google ranking.
So what exactly can a small business do to increase their search engine ranking?
Fresh Content and Lots of It
Unique and quality content is key when it comes to increasing your search engine ranking. Keep in mind that Google’s job is to serve up quality content and provide people with the best possible results and user experience. Think about it. What if every time you did a search on Google, the results were either irrelevant or outdated material? Would you keep using Google for your internet searches? Probably not. With that being said, Google considers the amount of content and how often it is added when ranking your site. Some site owners, try to get past this by creating pages with duplicate content, or stealing someone else’s website content. Optimizing your site for search is not a time to be lazy or cut corners, if you want to see results. Google frowns upon duplicate content anywhere online, whether it be 2 duplicate pages on your site or the same content on your site as someone else’s. Besides, duplicate content makes for a pretty dull site, and remember Google considers user experience. Google is smart enough to know how long people stay on your site, so provide your readers with unique and entertaining content.
Trustworthy and Authoritative Backlinks
What exactly is a backlink? A backlink is when another website links to a page on your website. Consider backlinks as virtual votes for your website content.It is important to have links from sites that are on topic for what your article is about. Never purchase any backlinks or do any illegal link farming as this will backfire in the long run. Links coming from trustworthy authoritative sites are key.
Site Architecture & Navigation
Your site’s navigation should be intuitive and easy to navigate. Think of it this way, if people are having trouble finding pages on your site, so will Google and other search engines. Keep your main navigation consistent throughout your site. You can certainly have sub menus on your pages but your main navigation should remain the same on every page.
How Michigan Businesses Can Increase Organic Search Engine Rankings
Spyder Byte Media is a Michigan Web Design and Internet Marketing Company located in Shelby Township, Michigan. Spyder Byte Media has helped hundreds of small business owners in Michigan make it to the top of the search engines and create more revenue by converting their website traffic into new clients.