How to Increase Domain Authority and Credibility with Content It's no secret that websites can give both large and small businesses the exposure that they need. In this day and age, companies without an online presence don't succeed nearly as well as those that do. Still, if a website has nothing to show [...]
What Is a Content Marketing Strategy? If you read our first article in this series, you have an understanding of the importance and impact of high quality content on your site pages. You may even now accept that your existing content is in need of “brushing up” and new content should probably be created. [...]
Content Marketing is not just about Content! If you were told about a digital marketing strategy that produces significant results for only 6% of the businesses using it, would you give it much thought? Probably not! But, if you were told about a digital marketing strategy that will increase – and can even double [...]
In previous years many web-site owner-operators dismissed their SEO professional and began posting their own content because they had a solid understanding of how to create content that Google loved. Since then, Google changed the rules. Well, it wasn’t really the rules that changed; Google always required fluid, rich content. It was the algorithm that was [...]
Create Engaging Blog Articles for Small Business Websites Writing content for your website can seem daunting. First, coming up with a topic can be tough. Especially if you have been posting articles for a while and you are running out of new ideas. More importantly, you will need to find a topic that your audience [...]
Write Web Content that Ranks Well on Google You may have heard that content is king when it comes to optimizing your website for Google search. Although this is true, it's one thing to write web content and another to write quality content that ranks well on Google. Writing for Google Means Writing For People It [...]
Michigan SEO Consultant explains 3 Misconceptions About "Content is King" Anyone who has done any research on SEO techniques has heard the phrase "content is king" at one point or another, if not a hundred times. And yes, it’s true that content plays a huge role in search engine optimization. The problem is people's perception [...]
Michigan Internet Marketer Answers Content Marketing FAQ What is Content Marketing? Content marketing is promoting your brand by using different types of content. This content might be blog articles, infographics, videos, ebooks, whitepapers, and so on. But content marketing doesn't mean to create a ton of ads and distribute them online. Content marketing is communicating [...]
5 Mistakes Small Business Owners Make When Writing Web Content So you have worked so hard on writing content for your website. You've carefully crafted each sentence, read it over numerous times, and edited it until it was perfect. But why are people bouncing from your site instead of converting from web visitors to clients? [...]
Search engine optimization or SEO can be greatly enhanced by small business blogging. Small Business Blogging has become as common as pancakes. Every day, information is posted on blogs to be read throughout the world. Search engine results are full of small business blog posts. Blogs are free, simple and reasonably flexible, making them a [...]
