How to Use Search Trend Data Toward Your SEM Campaign
Whether your company is part of the 59.5% that uses WordPress as a CMS or if you choose some other platform, your goal is the same. Your goal is to make your company visible in the search engines.
There are many techniques you can use to get attention in the search engines, but most people aren’t using one of the most powerful techniques. Many webmasters never check the search trends but instead spend all of their time in Google keyword planner or other similar tools.
Instead of letting this opportunity pass, continue reading this article to see how you can use search trends to boost your SEM campaign.
Using Search Trends to Reach Your Traffic Goals
As a webmaster or business owner, you should always have a traffic goal. Having a traffic goal will push your online marketing efforts forward even when you don’t feel like doing the work.
Sometimes it can be difficult to figure out what to write about. You don’t want to put out substandard content for the sake of writing. You want to create the best content possible.
When you run out of ideas for your blog, you could go to other blogs to see what they are writing about. You can even look at social media to see what people are talking about. Those are all great ways to get ideas but why not see what is trending in search right now so you can get in front of the traffic?
Using Google Trends
Google trends have continued to evolve and are now a powerful resource for marketers that want to get big results for their company. Whether you want to use PPC or SEO, understanding the trends taking place right now will allow you to position your content to reach your target audience.
1. Keyword Research
When doing keyword research, you can look for two types of keywords. You can look for keywords that are going to be evergreen, or you can look for keywords that will be short-lived.
Evergreen keywords and content will allow you to create content and get traffic for years possibly. On the other hand, the benefit of creating content that might be short-lived is that you won’t have a lot of competition. Everyone is learning about this new topic at the same time, so you have a fair shot at getting your information out there.
When using trends to do keyword research, you can pair it with a keyword research tool. You might get a fresh idea from the trends and want to see if it has any search volume recorded. Even if there is no search volume recorded, that doesn’t mean it isn’t a good keyword to target, but if there is a number to it you can get an idea of how popular it is.
2. Analyze Annual Dips and Peaks
The best way to keep yourself from a heart attack throughout the year is knowing when your keywords might experience a dip. When you know that your website traffic is going to dip, you can predict a revenue drop. Know what your conversion rate is as well, and you can calculate how much money you will bring in throughout the year.
When you are forecasting off of these dips and peaks, you should note that there could be changes at any time. Using trends and past data to see what happened is helpful, but it shouldn’t be the only thing that determines your decisions.
3. Compare Which Topic is More Popular
In Google trends, there is a comparison tool. You can type in two different terms and see which one is the most popular. When you see which term is the most popular, this can help you make a decision about which topics you should write about first to get the most traffic.
While you might want to write about both topics, you want to put yourself in front of the most people as soon as possible. Following the trends will allow you to get in front of a bigger audience faster than writing with no data or strategy.
You can also compare your brand to other brands using this comparison function. You can see how your brand is doing compared to a competitor, so you know where you stand in the marketplace.
4. Find Out What Google Sees As Related
When creating content, you should always add variable keywords into the content. Google search spiders crawl your website and see the words on your site, and these words help Google determine what your page is about and where they should rank the site in the search engines.
If you have a keyword picked out, you can type it into Google trends and see what related terms come up. When those related terms come up, try to work them into your new blog posts. These terms are likely to have a decent search volume since they are trending and this can help you get more traffic to your website.
Trends to Take Over Search
If a topic in your industry is trending on all platforms, this is the perfect time to set yourself up as an industry leader. You may not have resources for an all-out campaign all of the time, but if you can speak directly to an important issue, you can gain the ear of a lot of people.
Create content around the topic to rank in search, run ads to get people to your content and reap the rewards. You should always make sure to have an opt-in on your site so you can add these people to your email list for future marketing opportunities.
Let Us Help You Use the Trends In Your Favor
If you don’t have time to analyze search trends and put a content strategy together, let us do the work. We are experienced in providing not only a great service but results for our customers. Contact us today to see how we can help you achieve your SEM campaign goals.